Fresh Valley – From Craftsmanship to High-Tech Cultivation

What began in 1960 with the cultivation of sweet cherries and flat glass has grown into a modern cultivation organization with over 30 hectares of vegetable and fruit productionin North Limburg and NorthBrabant. Fresh Valley is a well-established name in Dutch horticulture. From mini cucumbers and strawberries to the beloved L’Amuse vine tomatoes – their products find their way daily to the foodservice, retail, and trade sectors.

To continue delivering ultra-fresh top quality in the future, Fresh Valley collaborates with innovative technology partners. Since 2024, they have been growing their cucumbers under the MechaTronix CoolStack Max Dynamic. This powerful LED solution enables year-round cultivation while maintaining product quality and energy efficiency.

“With CoolStack Max Dynamic, we can grow our Fit-Q mini cucumbers consistently, regardless of the season.”

Fresh Valley works with six modern greenhouse horticulture companies, with packaging and sales managed in-house. This chain control ensures speed, flexibility, and maximum freshness – a strength further enhanced by technologies that align with their vision. LED lighting has become indispensable in this process.

The choice for MechaTronix fits their customer-focused approach. Together with passionate growers, committed partners, and reliable technology, Fresh Valley continues to build on their mission: ultra-fresh products, a market-oriented assortment, and flexible cooperation from plant to customer.